SHCC ¡AHORA!
March 10, 2010 - Annual Gala photos are up. View the photos...
March 3, 2010 - 2010 Annual Gala recap. Read more...
March 3, 2010 - Annual Gala speaker, Astronaut Jose Hernandez, profiled on Fox 40, News 10, and Univision. View the interviews...
February 23, 2010 - By demand, additional Annual Gala tickets are now available.
The Sacramento Hispanic Chamber of Commerce is pleased to announce the 38th Annual Business Awards & Recognition Gala is sold out! However, by demand, we have made a limited number of tickets available. Come and hear NASA astronaut Jose M. Hernandez, who will be delivering the keynote speech Friday, February 26.
We will also hold a Silent Auction where you will be able to bid on items such as:
- Weekend trip to Rosarito
- Beauty & day spa packages
- Vacation trips
- Entertainment packages
- And so much more!
Available tickets are limited, so purchase yours today! Buy your tickets here.
February 18, 2010 - 38th Annual Business Awards and Recognition Gala keynote speaker announced. Read more...
February 3, 2010 - 38th Annual Business Awards and Recognition Gala Coming Soon.
Click here for more...
November 23, 2009 - SHCC featured at Social Media for the Social Good.
Three local non-profit organizations were featured in a Sacramento Social Media Club panel on Tuesday evening hosted by the Sacramento State College of Continuing Education. The panel included Celia Cortez, Projects and Event Manager for the Sacramento Hispanic Chamber of Commerce; Jordan Blair, Board Member for River City Food Bank; and Jon Benorden, Program Coordinator for the Center for AIDS Research, Education and Service (CARES). Lesley Miller, Media Director for 3Fold Communication, also sat on the panel. Moderator Josh Morgan, principal at Morgan/Dorado and program director for the Sacramento Social Media Club, focused the discussion on how non-profits are using social media to educate, engage, and build lasting relationships with their communities. Read more...
November 23, 2009 - Alliance Mixer Recap.
Over 150 Small business owners gathered at the Doubletree Hotel to make business connections with the three ethnic chambers. Sacramento Regional Transit partnered with the Sacramento Asian-Pacific, Black and Hispanic Chambers of Commerce to present opportunities for businesses to network and learn how to do business with Regional Transit. It was amazing to see so much enthusiasm and energy in bringing all these communities together. We look forward in bringing these opportunities in 2010.
Click here to watch a video from the mixer.
Click on thumbnail for larger image.
November 16, 2009 - 2009 Young Professional Leadership Training photos.
Click here to view photos.
November 10, 2009 - Para Rentar Red Ribbon Ceremony coming up.
Click here for more.
September 16, 2009 - Chamber introduces California Harassment Prevention Training.
The SHCC has partnered with the California Hispanic Chamber to offer an added benefit to our members with online training for California Harassment Prevention. To participate in the training, follow these directions:
Thanks for participating in CalChamber’s Link Up Program. To start earning a 30% commission on the sales of California Harassment Prevention online training, please do the following:
- Place this CalBizCentral logo and text on your home page by pasting in the code following the image:
<div style="font-size:10px;font-family:arial,tahoma;text-align:center;width:179px"><a title="Learn more about sexual harassment in the workplace at CalBizCentral.com" href="http://www.calbizcentral.com/gateway/cbc/Pages/Sexual-Harassment-Training.aspx?cid=SHLC&pc=YSH"><img src="http://images.calchamber.com/efiles/media/logo_calbiz-reg.png" border="0" /><br />Learn more about sexual harassment in the workplace at CalBizCentral.com</a></div>
This code will automatically pull in the correct logo and links to your site for this program.
Upon clicking the logo/text, you will be redirected to a CalBizCentral landing page to purchase California Harassment Prevention online training for employees and/or supervisors.
If you have any questions about the Link Up program, please contact Steve Snyder at 916-930-1241 or Marlene Carney at 909-593-0449. If you have any technical issues setting this up, please contact Tech Support at 800-700-4044.
Thank you for your participation.
September 15, 2009 - 4th Annual Latin Food & Music Festival Recap. Read more...
August 31, 2009 - Power Networking Event Recap.
Over 40 people attended our latest Power Networking Event on August 26. There was great energy in the air, and people were excited as they networked and discussed the ins and outs of their businesses. Despite the current economy, small business owners are doing their best to stay afloat and this event was a means to provide more opportunities for them.
Click here for photos from the event.
Here's what members had to say about the event:
"I wanted to tell you Wednesday's mixer was the best I have ever attended. I loved the structure of the process and definitely a great way to practice that "elevator speech".
Thank you again for all your assistance - you are wonderful!
Regards,
Chania Brodie, Owner
Not Just Another Corporate Event (NJACE)
"I just wanted to let you know that it was a great experience being in Power Networking event. I also would like to thank you as well as SHCC for helping businesses succeed by having great events like Power Networking."
Bob Azarmanesh
Gourmet Wraps
August 19, 2009 - 4th Annual Latin Food & Music Festival tickets on sale now. Read more...
July 28, 2009 - SHCC partners with University of Phoenix for scholarships. Read more...
July 20, 2009 - Latina Luncheon draws over 200 people. Read more...
June 15, 2009 - Hispanic consumers more positive, receptive to marketing.
According to custom week-by-week data from Experian Simmons, reported by Univision Communications, 34% of Hispanics are optimistic about their finances in the coming year vs. 25% of non-Hispanics, and 29% of Hispanics are more positive about the U.S. economy in the coming 12 months vs. 21% of non-Hispanics. The report reveals consumers' reaction to today's economic climate from a total market and Hispanic consumer perspective.
Ceril Shagrin, executive vice president, Corporate Research, Univision Communications, observes that "The volatility of the current recessionary economy has created a need for more current week-by-week data... (to) capture changes in consumer behavior and purchasing patterns... " allowing marketers to take an in-depth look at real-time information... for a better understanding of the impact on consumers.
The results from the past 65 weeks, says the report, indicate that while the overall consumer mindset is increasingly negative, Hispanics are more optimistic in the period following the "meltdown," versus prior to September 29th, 2008:
- 29% of Hispanics are more positive about the U.S. economy in the coming 12 months vs. 21% of non-Hispanics
- Hispanics average consumer confidence rating is 11% higher than non-Hispanics, and has remained constant since 2005, while non-Hispanics confidence rating has declined
Study results show contributing factors to why Hispanics are less affected by today's economic climate:
- Only 45% of Hispanics have/use credit cards vs. 71% of non-Hispanics
- Hispanics are 44% more likely to use cash to pay bills than non-Hispanics (Index 156 to 91)
- Hispanics are almost 2x as likely to rent their home as non-Hispanics (44% vs 23%), and are less likely to be impacted by the high percent of mortgage foreclosures
The findings highlight Hispanics as a key target consumer for advertisers, says the report:
- Hispanics are consistently more frequent shoppers than non-Hispanics (34% vs 29%)
- Twice as many Hispanics are willing to pay for branded prescriptions as non-Hispanics (31% vs 15%)
- Hispanics are 38% more likely to buy from an advertiser than non-Hispanics (Index 131 to 95)
And Mediaweek writes that not only do Hispanics have a more positive attitude (about the economy) than non-Hispanics, but they go shopping more frequently compared to non-Hispanics and Hispanics are more willing to pay for branded prescriptions than non-Hispanics.
Continuing, Mediaweek says that advertising carries a lot of weight with Hispanics, who enjoy TV spots and remember touted products when shopping. Hispanics are 38 percent more likely to buy from an advertiser than non-
Hispanics, seeing it as a source of information, not a nuisance. Univision notes that one casual dining space advertiser saw a sales lift of 23% by targeting Hispanics.
For more information about this study, please review the complete Univision release here.
June 11, 2009 - 2009 Legislative Reception draws large crowd. Read more...
June 9, 2009 - Sacramento Bee - Hispanic Chamber gives $46,000 in scholarships. Read more...
June 4, 2009 - 2009 Mayor Joe Serna, Jr. Scholarship Dinner Recap. Read more...
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