Sacramento, CA (August 1, 2014) – The Sacramento Hispanic Chamber of Commerce (SHCC) Board of Directors announces Cathy Rodriguez as the new President and CEO. Rodriguez has been instrumental in the restructuring of the organization as Director of Events and Marketing by revamping the annual signature events, achieving fundraising goals, implementing relevant business workshops, and refocusing the values to members.
As of August 1, 2014, Cathy Rodriguez will take the role as the new President/CEO, and carry forth the vision and mission to ensure the members and business community have continuous growth opportunities. She has an outstanding track record of building partnerships with community leaders and organizations to represent the Hispanic business community. Rodriguez was recruited in 2011 to help with the restructuring the SHCC to ensure the mission and values were aligned with member needs. Her long time service to the SHCC began as a volunteer on the Education Committee, when she was named the 2003 SHCC Volunteer of the Year.
“The Board is pleased to be able to promote Cathy to President/CEO, because she has been instrumental in the vision and restructuring of the organization over the past 3 years,” said, Marcus Gomez, SHCC Board Chair. “Her dedication to strong partnerships and increased business education is what we need so the SHCC can grow in new areas.”
Rodriguez has been well respected in the SHCC business community with her leadership efforts, consulting services, and career positions. Her experience as a bilingual professional involves small business owner, public affairs/corporate manager, and within the University system allowing her to have a perspective that echoes the SHCC membership. Rodriguez is dedicated to increase workforce development and educational resources; advocating on Hispanic related matters; creating specialized business education courses, and increasing the presence of the Latino community members.
“I’m excited to be able to lead the organization, so we can continue to influence the business sector and improve the Hispanic community. There are many opportunities to develop and stay aligned with the goals and missions of the SHCC that add value to our members and entire region,” said Cathy Rodriguez, President/CEO of Sacramento Hispanic Chamber of Commerce. “Our focus will be on connecting our members to contracts, developing educational resources, and advocating on issues that concern our community.”
Rodriguez is highly recognized in the Sacramento Region for her efforts as the Public Affairs Manager at The Sacramento Bee where she managed the charitable contribution programs, and acted as a liaison to non-profit and community organizations. She served the charitable community in spades with the production of the Book of Dreams program, and the developed in-kind partnership between nonprofits and The Sacramento Bee. Her outreach and involvement gave organizations the reach they needed to succeed.
Cathy Rodriguez is a dedicated advocate to increasing access to higher education in the Hispanic community. Rodriguez’s passion for education was enhanced while at the UC Davis School of Medicine Admissions where she actively worked to implement recruitment strategies to have a more diverse applicant pool. She is a motivator by nature and created, developed, and managed the first medical school outreach conference, “Dispelling the Myth. You Can Get into Medical School.”
“We are proud to see Cathy take on the role as the President/CEO to lead by example for Latinas in the workforce,” said Dee Brookshire SHCC Board Member and CFO of Regional Transit. “It’s important that there are more Latinas in executive positions, and she will help shape the future for the SHCC and community.”
Rodriguez is a graduate of UC Davis, in Rhetoric and Communications, with Minors in English and Chicano Studies. She is an alumnus of the Sacramento Metro Chamber Leadership Sacramento Class of 2010. Rodriguez was raised in St. Helena, California, and is the first in her first in her family to graduate college. She led the way for other family members to attend college, and has acted as mentor to countless young professionals. Previously, she served on the Boards of Roberts Family Development Center, People Reaching Out and the Midtown Business Association and has been active with many non-profit organizations through their marketing and planning committees. She continues to serve on the Ronald McDonald House Charities Northern California Community Relations Committee.
About the Sacramento Hispanic Chamber of Commerce:
The mission of the SHCC is to promote and develop business growth for members and provide access to the Hispanic market. Founded in 1972, the chamber has worked tirelessly to promote business, industry, commerce and culture within the Sacramento region and to enhance relationships between Latino businesses and the community. Today, with a membership of over 600 the chamber is still committed to the same goals set forth 42 years ago. For more information on the Chamber, please visit www.sachcc.org or call 916-486-7700.