Affiliate Partner Invitation: NAWBO 5th Annual Margarita Mixer

It’s Margarita Time!

Get ready to celebrate in fiesta style at the 5th Annual Margarita Mixer in partnership with our friends at NAWBO Sacramento Valley and the Sacramento Area Women’s Chamber of Commerce on 9/18.

Announcements of the nominees for the 2014 OWL Awards will be a special attraction.

4515 N Park Drive, Sacramento, CA 95821. This is an outdoor backyard event. The home is near Marconi between Eastern and Mission.
Please park in the lot around the corner at Marconi and Greenwood. Park on the side near Greenwood, not in front of Tricks Gymnastics.
$5.00 Affiliate Partner Member (SHCC Member)
$10.00 Member Guest or Affiliate Partner Guest
$15.00 Non-Member


Get Tickets in Advance! This Event will sell out. 

Click here to reserve your tickets today! 

Latin Food and Music Festival

Join the Sacramento Hispanic Chamber of Commerce and celebrate Hispanic Heritage Month at the Latin Food & Music Festival!  On September 27th from 10:00 a.m. to 5:00 p.m. at Cesar Chavez Plaza, enjoy the music, dance, art and food that is our diverse Latino heritage.  Bring your families to experience highlights from Colombia, El Salvador, Peru, Puerto Rico, Mexico and many other Latino countries.  Dance, sing, eat, and discover the vibrancy of the Latino cultures!

Tickets Entertainment l Cesar Chavez Plaza l Sponsors l Vendors l Volunteer l About 



General Admission – $5.00 (13 and up) Free Admission – (12 and under)

Purchase Your Tickets Here 


Colombia Viva
Colombia Viva is a Colombian folkloric dance group that was formed in 2001. Founded by Sara Mendoza and Fernando Rodríguez. Its goal is to communicate and promote Colombian culture through music, rhythm, and joy, which are genuine characteristics of the beautiful country of Colombia and its people. Colombia Viva has participated in cultural events throughout northern California the past eight years and performs a wide variety of folkloric and traditional dances. WebsiteYouTube

Calidanza Dance Company
Calidanza Dance Company’s mission is to promote artistic excellence in Mexican folk and contemporary dance. Calidanza intends to make dance accessible to both audiences and participants. Calidanza educates audiences through quality productions, innovative choreographies and engaging programs. WebsiteYoutube

Del Campo Dance Studio
Del Campo Dance specializes in Salsa, Cha Cha Cha, Merengue, Bachata, Rumba and many other Latin, ballroom and Swing styles. Del Campo Dance is proud to have the longest running Salsa instruction in Sacramento. WebsiteYouTube

Mariachi America de Sacramento
Mariachi America de Sacramento was born in 2007 from a group of mariachi members of the city of Sacramento and other cities in the Northern California region. Every member shares the joy for the traditional Mexican music and the dedication to interpret the wide variety of genres. They have the ability to perform their music at any occasion, and capture the musical taste of large groups of audiences. WebsiteYouTube

Mistura Brasileira
MISTURA BRASILEIRA SAMBA DANCE CO brings excitement and authentic Brazilian flavor to the Sacramento area. From the movements of the goddess, to the great influences from Afro-Brazilian culture, to the pulsating rhythms of Rio de Janeiro’s Carnaval, Mistura Brasileira delivers a grand performance. Mistura Brasileira is available for cultural events, private, and corporate performances. WebsiteYouTube

La Descarga
La Descarga.. a hot new Sacramento quartet presenting LATIN/JAZZ AND TRADITIONAL CUBAN DANCE MUSIC AT ITS BEST. From Cuban classics by Israel Lopez “Cachao”, Pedro Justiz “Peruchin”, The Buena Vista Social Club and Ernesto Lecouna to “latinized” standards and originals, from Besame Mucho and Tres Palabras to Caravan and Fly Me To The Moon, La Descarga! provides excitement for listening and dancing. WebsiteYouTube

Grupo Café Canela – HEADLINER
Grupo Cafe Canela is a San Francisco based group known for its high energy performances of a wide variety of latin music styles, including salsa, cumbias, merengues and romantic baladas.  WebsiteYoutube





The iconic Cesar Chavez Plaza Park located in the heart of Sacramento will turn into the epicenter of the biggest and most festive celebration of Hispanic Heritage Month in the Region. Its location is centrally convenient for any type of transportation.

Address: Cesar Chavez Plaza 910 I Street, Sacramento, CA 95814

Nearby parking and easy access by light rail or bike!




Click here to view the Sponsorship Opportunities or contact Cathy for more information at 916.486.7700 Ex. 223




The Sacramento Hispanic Chamber of Commerce invites you to join an audience of thousands of food and beer aficionados at the 2014 Latin Food & Music Festival. The Latin Food & Music Festival is a gastronomic, music, cultural, and arts festival dedicated to showcasing the vibrant Latin culture in the Sacramento Region. The festival will be held on Saturday, September 27 at Cesar Chavez Plaza Park in the heart of Downtown Sacramento. The Latin Food & Music Festival provides a wonderful opportunity for restaurateurs, food vendors, service providers, and merchants to show off their cuisine and wares. You will enjoy many benefits, including opportunities to market your product to festival participants and reach your target audience through media exposure provided before, during and after the event. Space rental is limited, is on a first come first serve basis, and is subject to approval.

Booth Prices Corporate Vendor (more than 50 employees) $500; Small Business (11-25) $350; Entrepreneur (1-10 employees) $200; Non-Profit $150; Food: Restaurant / Truck $300; Novelty Cart $150

If you are interested in being a vendor at the 2014 Latin Food & Music Festival please click on the vendor application link below, complete and return it to the address listed. If you have questions call 916.486.7700 or email

Food Vendor Application

Vendor Application

We are no longer accepting entertainment applications for 2014. Thank you for your interest.




Volunteers are an integral part of the Latin Food & Music Festival. We rely on the help of scores of volunteers from all parts of the community to bring together this exciting and festive event. In addition to our hard-working committees, who are working tirelessly to coordinate the event, it’s the hard work of our volunteers from the Sacramento community who gather to help out on the days of events to bring everything together. Volunteers keep everything running smoothly, plant the seeds of success, and support for future Chamber events. Without volunteer participation there would be no celebration. Our heartfelt appreciation goes out to all who have contributed their time to our events in the past and to those who will join us now in making this event successful.

Volunteer Orientation – Sunday, September 21st at 9:00 a.m. – Cesar Chavez Park

Come meet other Volunteers and learn a lay of the Festival. Connect with volunteers, SHCC team members, and be prepared to have a great time at the Latin Food and Music Festival. We will review jobs, how the festival will be set up, policies and safety procedures.

Volunteer Form



About Latin Food & Music Festival The Latin Food & Music Festival is a Latin-themed music, cultural arts and food festival dedicated to showcasing the vibrant blend of Latino-created food, dance, music and art and the impact it has on American culture today. The festival will be held on Saturday, September 27 from 10:00 a.m. to 5:00 p.m. at Cesar Chavez Plaza. For more information visit, and for up-to-the-minute news follow us on Facebook and on Twitter @SacHispanicCC.

About Sacramento Hispanic Chamber of Commerce  The Mission of The Sacramento Hispanic Chamber of Commerce is to promote and develop business growth for members and provide access to the Hispanic market. Founded in 1972, the chamber has worked diligently to promote business, industry, commerce and culture within the Sacramento region and to enhance relationships between Latino businesses and the community. Today, with a membership close to 600, the chamber is still committed to the same goals set forth 40 years ago.



NxLevel Small Business Boot Camp

If you have been in business for more than two years and are ready to take your business to the next level, this is the program for you.

This three day boot camp will allow you the opportunity to enhance your skills to help grow and better manage your business. You will hear from Financial, Marketing, Human resources, and Law experts who bring you the best practices to help build your knowledge and establish a solid foundation to take your business to the next level of success.

You will also learn how to write a comprehensive and detailed business plan or update your existing plan!

The class is LIMITED to 25, so be sure to sign up early to secure your spot!


$400 fee includes workbooks, material, and lunch.

*Scholarships available with early applications.

Wednesday, October 15, 2014 to
Friday, October 17, 2014
9:00 a.m. – 5:00 p.m.
1491 River Park Drive, Suite 101
Sacramento, CA 95815

Sacramento Hispanic Chamber of Commerce Appoints, Cathy Rodriguez as New President/CEO


Sacramento, CA (August 1, 2014) – The Sacramento Hispanic Chamber of Commerce (SHCC) Board of Directors announces Cathy Rodriguez as the new President and CEO. Rodriguez has been instrumental in the restructuring of the organization as Director of Events and Marketing by revamping the annual signature events, achieving fundraising goals, implementing relevant business workshops, and refocusing the values to members.

As of August 1, 2014, Cathy Rodriguez will take the role as the new President/CEO, and carry forth the vision and mission to ensure the members and business community have continuous growth opportunities. She has an outstanding track record of building partnerships with community leaders and organizations to represent the Hispanic business community. Rodriguez was recruited in 2011 to help with the restructuring the SHCC to ensure the mission and values were aligned with member needs.  Her long time service to the SHCC began as a volunteer on the Education Committee, when she was named the 2003 SHCC Volunteer of the Year.

“The Board is pleased to be able to promote Cathy to President/CEO, because she has been instrumental in the vision and restructuring of the organization over the past 3 years,” said, Marcus Gomez, SHCC Board Chair. “Her dedication to strong partnerships and increased business education is what we need so the SHCC can grow in new areas.”

Rodriguez has been well respected in the SHCC business community with her leadership efforts, consulting services, and career positions. Her experience as a bilingual professional involves small business owner, public affairs/corporate manager, and within the University system allowing her to have a perspective that echoes the SHCC membership. Rodriguez is dedicated to increase workforce development and educational resources; advocating on Hispanic related matters; creating specialized business education courses, and increasing the presence of the Latino community members.

“I’m excited to be able to lead the organization, so we can continue to influence the business sector and improve the Hispanic community. There are many opportunities to develop and stay aligned with the goals and missions of the SHCC that add value to our members and entire region,” said Cathy Rodriguez, President/CEO of Sacramento Hispanic Chamber of Commerce. “Our focus will be on connecting our members to contracts, developing educational resources, and advocating on issues that concern our community.”

Rodriguez is highly recognized in the Sacramento Region for her efforts as the Public Affairs Manager at The Sacramento Bee where she managed the charitable contribution programs, and acted as a liaison to non-profit and community organizations. She served the charitable community in spades with the production of the Book of Dreams program, and the developed in-kind partnership between nonprofits and The Sacramento Bee. Her outreach and involvement gave organizations the reach they needed to succeed.

Cathy Rodriguez is a dedicated advocate to increasing access to higher education in the Hispanic community. Rodriguez’s passion for education was enhanced while at the UC Davis School of Medicine Admissions where she actively worked to implement recruitment strategies to have a more diverse applicant pool.  She is a motivator by nature and created, developed, and managed the first medical school outreach conference, “Dispelling the Myth. You Can Get into Medical School.”

“We are proud to see Cathy take on the role as the President/CEO to lead by example for Latinas in the workforce,” said Dee Brookshire SHCC Board Member and CFO of Regional Transit. “It’s important that there are more Latinas in executive positions, and she will help shape the future for the SHCC and community.”

Rodriguez is a graduate of UC Davis, in Rhetoric and Communications, with Minors in English and Chicano Studies. She is an alumnus of the Sacramento Metro Chamber Leadership Sacramento Class of 2010. Rodriguez was raised in St. Helena, California, and is the first in her first in her family to graduate college. She led the way for other family members to attend college, and has acted as mentor to countless young professionals.  Previously, she served on the Boards of Roberts Family Development Center, People Reaching Out and the Midtown Business Association and has been active with many non-profit organizations through their marketing and planning committees. She continues to serve on the Ronald McDonald House Charities Northern California Community Relations Committee.

About the Sacramento Hispanic Chamber of Commerce:

The mission of the SHCC is to promote and develop business growth for members and provide access to the Hispanic market. Founded in 1972, the chamber has worked tirelessly to promote business, industry, commerce and culture within the Sacramento region and to enhance relationships between Latino businesses and the community. Today, with a membership of over 600 the chamber is still committed to the same goals set forth 42 years ago. For more information on the Chamber, please visit or call 916-486-7700.