2020 Estrella Awards


The SACHCC will recognize the four Estrella Awardees from Dec. 7th to the 11th.  

Sacramento, CA (November 16, 2020) – The Sacramento Hispanic Chamber of Commerce (SACHCC) continues to pivot its programing to reach a broader audience in light of the COVID 19 pandemic. “Estrellas Week” follows the success of the organization’s State of Hispanics back in September of this year. The Estrellas Awards celebration is a multi-channel approach to recognize a cohort of Latinas in the following categories: Rising, Inspiration, Champion, and Legacy. Awardees will be recognized in a series of videos that will air on local tv stations and social media channels.

“We are grateful to our partners at Telemundo 33 and ABC 10 for joining SMUD in helping us rethink the delivery of our signature event,” said Cathy Rodriguez Aguirre, SACHCC President/CEO. “With 7.72 Million Latinas in California, whether it’s through social media, television, print, or radio, we are committed to empowering Latinas by highlighting the impressive work and stories that can touch the lives of young women and motivate our communities through these hard times,” she added.

“1 in 5 people in the state is a Latina. As Latinas, we are the driving force for the growth of our households, local economy, and communities,” said Lydia Ramirez, 2020 Latina Estrella Awards Chair, SACHCC Board of Directors Vice Chair, and Five Star Bank Senior Vice President, Director of Operations. “The 2020 cohort of Estrellas exemplify the drive and passion needed to lead and create positive change in our communities,” she added.

This year’s Latina Estrella Awards include:

Rising Estrella Award

Kendra Macias Reed joined the Franklin Boulevard Business Association and the Franklin Neighborhood Development Corporation as Deputy Director in April 2020, bringing with her over 10 years of experience in community development and city planning, business banking and small business management and operations.

Kendra is passionate about identifying how the built environment plays a role in shaping our communities and finding solutions to create a more equitable environment for everyone. She and her husband own and operate a construction company in the greater Sacramento area, and she currently serves on the City of Sacramento’s Planning and Design Commission.

A mother of two, Kendra enjoys reading, sports, boating, traveling, and spending time on the beach with family and friends.

Inspiration Estrella Award

The founder and Executive Director of Sol Collective, Estella Sanchez is an artist, activist, educator, and organizer. With an MA in Educational Leadership and Policy Studies, Estella Sanchez has dedicated her life to empowering communities using the arts to cultivate the next generation of leaders both locally and globally. Over the past ten years Sol Collective has served as a multicultural hub for Northern California and beyond working to support and cultivate artists, creative businesses, community groups, and arts programming.

An innovative co-op model that has inspired centers from Sonoma to Staten Island, Sanchez has received numerous leadership awards (local and national) and the Sol Collective has been recognized by the California State Assembly and California Senate as well as the Sacramento City Council for their work to create space to provide relevant, community driven arts and cultural programming. From Sac News & Review Story: At its core, Sol Collective is a center for cultural representation, and Estella Sanchez is why it exists.

Fourteen years ago, Sanchez, the collective’s founder and executive director, traveled on a cultural exchange tour through the Caribbean and was inspired to create something similar back home.

Champion Estrella Award

Dr. Lisa Cardoza serves as Sacramento State’s vice president for University Advancement. Cardoza works to expand the University’s connections and influence in the region, and leads its fundraising efforts. Cardoza has served in various administrative capacities since joining Sac State in 2015, including as President Robert S. Nelsen’s chief of staff. 

Cardoza came to the University in August 2015 from the University of Texas-Pan American, where she worked with Nelsen before he left for Sac State. She holds a bachelor’s degree in Economics, a master’s in Social Sciences of Education, and a doctoral degree in Educational Leadership.

Most recently, Cardoza has been serving as Sac State’s interim vice president for Human Resources, and has managed that division’s transition to the Division of Administration and Business Affairs. 

Legacy Estrella Award

Marlene Garcia has 25 years’ experience working on education policy issues for a variety of government and higher education institutions.

She previously served more than six years as a national leader in Apple Inc.’s Education Strategic Initiatives Group. Additionally, in her distinguished career she has served as Vice Chancellor of Government Relations for the California Community College System, Deputy State Policy Director for the California State University System, and as a Senior Policy Consultant in the Senate Education Committee. She also served as a senior higher education advisor to former Assembly Speaker Willie L. Brown, Jr.

Ms. Garcia has been nationally recognized for her work and was featured as one of 11 “Higher Education’s New Generation of Thinkers” in the 2005 edition of the Chronicle of Higher Education. Also a Fellow with the National Center for Public Policy and Higher Education in 2004, she is active in several organizations both nationally and in the Sacramento community where she resides with husband Phil Garcia and their three grown sons.

Ms. Garcia earned a Bachelor’s degree in Spanish Literature from UCLA and a Master’s Degree in Public Policy from Claremont Graduate School.

Estrellas Hall of Fame